“ARQUITECTURA INSPIRADA POR PORSCHE”

Unidos en una Alianza por el Avance del Diseño Porsche y la Escuela de Arquitectura de la Pontificia Universidad Católica de Puerto Rico ofrecen este Verano el Summer Digital Design Workshop  para estudiantes de escuela superior interesados en seguir estudios en arquitectura.  Guiados por la consigna Calidad, Precisión y Perfección, los estudiantes tendrán la oportunidad de elaborar diseños innovadores explorando los principios y filosofía vanguardista que ha guiado a Porsche a distinguirse por su Excelencia en el Diseño a Nivel Global.
 
El Summer Digital Design Workshop es una oportunidad única para que los estudiantes exploren sus capacidades creativas y desarrollen competencias en el área de diseño para encaminarlos hacia estudios de arquitectura. Los estudiantes serán expuestos a procesos creativos mediante la inmersión en la tecnología digital que ofrece la Escuela de Arquitectura de la Universidad Católica.

Para Estudiantes de Escuela Superior y Comunidad General
Desde 14 años en Adelante

Digital Representation Experimental Unit 

Alberto Dueno, Unit Director 

The Architectural Design and Representation Experimental Unit (ARAD/ARAR) is established as the cornerstone of the architectural design platform. Its goal is to lay the groundwork for all design and representation courses, and provide students with the most current trends, theories and tools available to the design professional Through a solid curricular intervention, the Unit shall promote the digital approach as an efficient tool for visualizing, manipulating and representing design work within a platform rooted in exploration, experimentation and implementation.  

Experimental Unit Strategic Plan

I.             INTRODUCTION 

We live in a world where technology is advancing rapidly, where it is the product of the environment in which we live. Technology has always functioned as a design tool which conveys the thoughts and ideas. The architecture also reflects this advanced level where we use this to develop some advanced computations THROUGH design that take you to another level of thinking and exploration.

We have to get in tune with the ways of living and thinking today. In an environment where we use and depend on technology for day to day, we cannot leave out of being an instrument for the development of the area today. In a world where children grow and alternate with a virtual world and learn to visualize and understand the space in a digital world we cannot divert the new capacity development, exploration and understanding of design tools offer today.

The digital world helps us to understand, explore and build the world tectonic. Help viewing speed and produce a piece. It is a space where you can explore more options and variables. It also allows the discovery of new materials and new applications. The architecture depends on a changing technology to develop and maintain a world unstressed with the times in which plays the role of vision and technology. The school uses technology as a design tool to reach a level of critical thinking and more advanced. The programs used from the first moment of development of the architect help broaden their skills and develop a more advanced design process. 

II.            VISION 

To develop a new generation of architects aware and prepare with the technological and digital advance he needs to create his own vision, methods or concepts for his designing and creation process. 

 III.           MISSION 

This Experimental Unit practices and researchs methods through which architecture will be represented, investigated, presented and designed using advance computer technology. The Unit challenges the students to understand media and how the theories regarding media influence architecture. In this class we will explore many digital media applications and how digital design can inform architectural production, research and presentation. We will explore a wide range of material – not all of which are typically considered “architectural” but all will relate to idea generation and the creative process. The Unit provide the students with the tools and knowledge to conceive, develop, represent and build his designs, and to promote the investigation and exploration of new ways of representation and design process.  

IV. OBJECTIVES OF ACADEMIC PLATFORM 

A.            Architectural Education and the Students: Academic Objectives 

1.  Provide training to create virtual models of architectural or items related to architecture. This objective is aimed at professional practice in such a way that serves both to take advantage of computer simulation techniques in the design phase of the project (to support the visualization and formal experimentation), to develop multimedia presentations in different stages of project development, to clients or collaborators. 
2. Students learn to use tools of representation as means of investigating visual ideas.
3. Students develop skills for detailed observation and to-scale translation of visual and spatial ideas.
4. Students will learn media techniques to pick up tools for visual analysis and representation.
5. Introduces students to issues of scale, measurement and methods of transposing information from one medium to another.
6.  Maintain and expose the student to what is happening today in the outside world via chat participation, access to libraries updated, global skills and facilitate partnerships with and abroad for Internships programs.
7. Students learn Computer Graphics for 3D Modeling and Animation.
8. Students learn Techniques in the generation and production of animated 3D shapes.
9. Create elective class to investigate and explore other capacities of the software
10. Develop and create a digital representation magazine with all the new tendencies, techniques, interviews, school projects, and competitions.

B.            Architecture Education and the Academic Community Research and Development 

1. Create and develop a master program focus in advance digital representation, digital media and prototyping were students from around the world can come to study and specialize.  
2. Create and develop summer programs that concentrate in the Studies such as materials, light, shadows, and architectural representation.
3. Analyze vision and concepts of representations through history and how they had impacted architecture.
4. Create a 3d base map of Ponce for future projections and city planning.

C. Financial Objectives 

1.  Create a digital center for renders services, animation, multimedia presentations and printing industry for the local private practice and the Caribbean.
2. Create and develope a digital center that Works as interface between the School and offices.
3. Create and develop a master program focus in advance digital representation, digital media and prototyping were students from everywhere can come to study and specialize. 
4. Create and develop summer programs that concentrate in the Studies such as materials, light, shadows, and architectural representation.
5. Create a cooperative internship program, with the private sector, where PCUPRA students could work and receive payment while studying.
6. Research, analyze and pursue opportunities for grants, in the federal, state, private or non profit sector level, to provide funds for the research and development of ideas and new projects.
7. Through a Continuing Education Center (the “CEC”) create a continuing professional education curriculum to provide seminars and lectures to professionals in different areas (architects, graphic artist, engineers, and planners), which fees will be deposited in an account on behalf of the digital representation platform.
8. Develop and create a digital representation magazine with all the new tendencies, techniques, interviews, school projects, and competitions.
9. Provide a epicenter of technology where we can support related industries as tv industries, advertising agencies, and cinematography industries.
10. Provides digital representation for advertising on real estate.

D. Faculty Development Objectives

1. Professionalize the faculty in order to keep them up to date in all aspects regarding Digital representation, digital media and digital base for fabrication and prototyping.
2. Periodic evaluations of each professor.
3. Exchange of faculty professors with other Schools of Architecture as well as other faculties within the PCUPR.
4. Keep the faculty up to date with software’s and concepts in digital design and representation modes sending them to workshops and educational programs in this specialties and areas.  
5. Develop and create a digital design consultant manual that can help faculty to develop project for the design classes.
6. Create a faculty blog where they can publish studio projects , add comments and questions, research themes, and  developed a new way of communication between faculty.

E.                   Architecture Education and the Public Good: Community Relations

1. Create a lecture series free of cost to the community.
2. Create and develop seminars for low income communities.
3. Create seminars for high school students where they educate, encourage and enter about architecture through digital representations and animations.

 F.                   Architecture Education and the Profession: Industry Relations Objectives  

1. Create and organize the CEC to provide advance courses to architects and other professionals related to the construction and development field.
2. Subscribe and participate as a member of international entities related to urban development.
3. Through a Continuing Education Center (the “CEC”) create a continuing professional education curriculum to provide seminars and lectures to professionals in different areas (architects, graphic artist, engineers, and planners), and other professionals related to the construction and development field.
4. Provide a epicenter of technology where we can support related industries as tv industries, advertising agencies, and cinematography industries. Sign a cooperation agreement with manufacture companies for digital drawing and representation to explain and advertise their products. And in the other hand school can use some of the facilities of manufacture to investigate in other scale of fabrication.